![]() IP AddressesĪn IP address is a series of numbers identifying a computer. Your internal links are critical for navigation and crawlability. These are links to other pages on your site. InfographicsĬontaining both images and text in one single format, infographics are a common form of content. This refers to how a search engine has crawled and cataloged a site. Links pointing to your site from another site are called inbound links. ![]() This is an image that links to another page, either internally or externally. This is an attribute of the anchor tag for links. Hidden links are links that are coded so that they do not appear as links. Large scale guest posts with keyword-rich anchors are listed as a violation of Google’s guidelines for links. ![]() These are articles written by someone who does not typically write for the websites they’re placed on. Your site can be penalized or deindexed for violations of their guidelines. Google Webmaster Guidelinesįound here, Google Webmaster Guidelines are subject to alteration. There are various reports that can be run to help you get more information about how your site is performing in the SERPs. Search Console also gives you information about your site and can be connected to Analytics. Google Search ConsoleĪnother free program from Google, formerly called Webmaster Tools. G Google AnalyticsĪ free website analytics program that gives you all sorts of information about your site. The 404 HTTP response code signals a page that is not found. They used to be heavily spammed but that is not seen as often these days. There is no dofollow tag but people use this term a lot to simply mean a followed link. Links are automatically followed unless a nofollow attribute is added (and possibly unless your WordPress plugins override everything to be nofollowed) and there is technically no such thing as a dofollowed link. DisclaimerĪ disclaimer can be used for various purposes but in link building terms it is a notice saying that links on a page have been purchased or that the article is sponsored. You can send disavow lists straight to Google. When you disavow a link, you’re telling Google that you don’t want the link credited to your site. Some can still be valuable, especially locally, but some are simply spammy lists of sites with no real value. Directoriesĭirectories are sites that list other sites in various categories. This refers to a site being kicked out of a search engine’s index for various reasons, usually a violation of guidelines. D Deep Linksĭeep links refer to links that go to pages other than the homepage. This refers to how well search engine spiders can get through and follow links on your website. That goal can be submitting a contact us form, downloading an ebook, buying a product, etc. This is the percentage of users/visitors who complete a specific goal. Often viewed as a nicer way of saying that you’re building links, content marketing is the practice of creating content that can naturally attract links after it’s been shared. ContentĬontent is anything consumable including text, videos, infographics, etc. Link builders sometimes use competitive analysis in order to identify links that other sites have but their site does not, giving them a list of links to pursue. This refers to looking at one site in relation to its competitors. This is a semantic measurement of the relationship between multiple items. Click-through RatesĬTR is the measure of how many people actually click on a link to your site vs how many times your site appears somewhere. This refers to cleaning up potentially bad/spammy links usually, but it can refer to tidying up any other issues related to a site. ![]() Click here if you need a more technical definition. People call this a C class network or block also and it refers to IP addresses. They are not usually linked and can help search engines to better trust a business. These are mentions of your business’s info like name and phone number. This is a trademark Majestic metric that measures the link equity of a website. C CanonicalsĪ canonical element tells a search engine which page is the desired one to use as the original source in order to prevent duplicate content. Broken LinksĪ broken link is one that points to a nonexistent resource. If your brand is mentioned within content without a link, whether it’s on a website or in social media, this is a brand mention. BotsĪlso called robots/crawlers/spiders, bots retrieve information from websites. People also call them simply “links”, referring links, inbound links, and incoming links. This term refers to the links that are pointing to your site from another site.
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